Beauty. Design. New York.
Kassiyet New York (KNY) is an emerging beauty and lifestyle company founded by Kassiyet in New York.
Rooted in a cross-cultural creative world shaped by Central Asia, India and New York, the brand brings together beauty, design and contemporary luxury through products created for a global audience.
Kassiyet first entered beauty through an independent cosmetics launch in 2022. That experience became the foundation for a broader vision: to build a distinctive New York consumer brand with stronger product development, design, positioning and long-term scale.
Kassiyet New York represents the next evolution of that vision.
The first chapter of Kassiyet New York begins with beauty.
The brand is developing a focused collection of cosmetic products with an emphasis on color, texture, presentation and experience — beginning with lip products and expanding over time into a broader beauty universe.
Kassiyet New York is being built as more than a cosmetics label.
The long-term vision is a broader consumer world where beauty, design, culture and lifestyle can coexist under one distinctive identity.
